The-Leader_1953-07

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PAID
. Pennlt 310
PLUS
SER^CE The L 'FreefmfsMfficlqtMewsBape/'
MONET ^
* lACK
<iUAR4NTEEl
JOLirHi9|3
i ^ r
:€iy olllyriam Prices
Wmw Montli ol Disciiii
Xon^tant Service and Fair
Treatment Britigs Success
Vincent G. Alonzi Is An Excellent Example
Of Successful Merchant
r.
mm VJaee&t G. Aloud
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' I t was interesting tslklng to Vin­cent
G. Alonzi, President ol the
Ujoyol Home Appliance. Together
.^:wlth Mlltoh RreUlch his partner,
tJiey. liavc built.one of-the largest
borne a^jpliance .stores td. ITassau
Ctouiity . Wtvici adHid the xeftson for
the ;iarge 'grofwth ^bf this 'fine store,
S4r;;-VUonsa;"Taiown to many, of his
cuatwniets as "Vlnce,'.'. jg^ldrthat ;iong;^
ago. he decWea:thatV;b||i^76y £oon-.
.Ktently giving cSsiSni^a the fiDat
In iSnrU»-iahd 'fftir- treatnient-i^
;a3-'i"'would~'eJgjMt^^^^^^^^
Bny.pvsinesa toqge-jsiieftcl, • '
-.^yinpeiit Alonzf stiu[tpd_thE' S^pf
pBf tii^r'tn-ioyi,. atabstji^
ago. inicy ibfSg-an rla a rather nukl-est
store lif Ihe'Eame location they
BOW occupy.- The store has "ex­panded
const^tty. ' 1%^ 1840 more
space was added,' and lu ISM they
aciiuireff anofiB^";s|iMe ~ae(kt,'floor
and anothci" 3000 square Jeet was
added. Tlieir-stary is a real sttc-cess
story-f and-ihe-gtore »,: credlt^io
the Soiitli ghore and to the'Villas^'
of IVeepart.
!Mr. Alonzi was advised against
going into this tj-pe of business
in the beginning as ^e was, tqld;i»
would ibf able to seu only one Itep
tg a customer and not eee tfcek
again for a long while or uhtjiaiies;
needed another appliance/ WimS
eyfix tula never proved to he laiie,
tmd today not onlyTdo folks casxijB
in for all their appliances to Royol,"
but MI. Alonzi ia now seUiog their
children. By giving the personal
touch to cvLjComers he has hod the
gre&t satiffaction of seel&g old faces
oomLog tiack to their store ooin-stantly.
Mr. Alonzi (s married and has oM
Jnarried. <iBJ]Shjter Uylng in aiea
Cove and a spii mhq is uiflrrle<t and
is in the United Stages. >Mr Force.
if more Jneithlint^ la tWs Ootini^
paid the attentiifai to.theii eusomers
and gave them thcrtijjie smd person­al
touch Royol Home Aiptpllanoe does,
Jtnany;..bustneases would be thrjvlBg
and going ahead rapidly. . . . cmiy
Bovicf aridi ifalr ^treatment 'as T7e
*dbiid expect one-trrim. anoQier aa
Mri; Alonzi pointed out can bring
-^,^|;:ha&i^Jne3s"-to" the eeller-ea' ^"ell as
to'-tiie; buyer."" •^•- . ~
SHOPPING CAN
BE THRIFTY!
ftov . , . Borol Apip<Uaiu:e4s,i)ig-ger
in everything Ijut the price taga
on Its merchandise. Jgoji git moKi.
to sho|> for . . . more to took a t . ,
m& more to select ft<ani ataong
-iOnerlBa's 'tnost famous^ brandy.
They aire always oa display In the
Btwe, looking. Ufa the iaUIott doi-jfttB
worth they are.
' lAnd only'ii^l?ARpUancB gives
you |Ho lmp6rtaBt idedge that
the in8r<^ana2se yoa lool: at Is
-•^sund; known*'' ,as::j?,p'oi.JeraiKl;
.new: 'Tou'«tf.'"&''6«e''ib»3|F|ijiiT^
:Cafitory,'..fiea3!M .;caii^^^
ranted by,, the ifactcsiy _flg»hi<it'.de-f^.'-
'Ili«y^ax»,jsaJ~<^iig'ai^Utithls.'
poik^ that tl*eF(arfU adjust without
any co&v»saMon if you find this
not to be so. X^tr enough, Isnt it!
Royol la a p»nd place for you to
tfmmm afound. And, reiaetmbert
check with iBoyol tefore you buy.
For only at Boyol HonuB Appli-aneei
<»n you jget the oenent ol!
store-WK purchasing 'power tha*
makes It posaUile. for y^u to ^ e nd
less for the fine jaameiteranda you
desire. •wwuL--wsvmmm!.-i-^v--'
BUY f t om^EBS Yoor^o/arsAvt
reilich Saw Great
l^ssibjljties Of M
.See"Page 3
For Our-
Great Give-^^oys
During $alf» -
iMiiton H. jprelllch. a partner In<Si-the
Boyal JEfeme^ppUaJice and Sec­retary-
Treasurer of the concern, has
gon@. a._Iong way since deciding to
open the store lii 163?. lEs activi-tlos
thnoughowt ttiese. years In the
Merchants Afisoclatlph and the IVee-poi$'
jCtaamber of Ofuaamse havs
made htm a figure known to all the
people oif Freeport and the «ir-roundlng
sections.
^Mf. S*eUliE& practicalJy grew-1^ In
this toUsliiesB • as his father had a
stbrsj patterned along these lines
-years-agtt. ' Km In Brooklyn, he
l^cattiated^teiir school there and b ^
JcameSff-ffifi^alcs'manager for one
'X>f> th9;l«iXt^i;itotC3 Jn RockvUI^ Cen-
.tex-'jat-thfj^pJiht of the denression.
Bf''fi^mirrJb^ias aNvare of. the
grfeat' gitjwth to come In^IiTasaau
Cdmity end he and Vincent Alonzi
decided Jio-open the iRoyoJ Home
Apttliance in Kreeporft
His polle'y m far. as his men In
the store an^ concerned is to let each
have his own share of the resgxinsl-blilty
.pf the work and to ei^eciaUy
pay atientlcM to Hie smaileBt detail
to relaftlon to the Kiustomer. '
For this TMsoiI each puxchassr
isshether" uiey bm Uttle or A lot. is as-stittsd
rt B-servlee thai keeps them
cqtning back to do Msmess with
Boyoi;
Mr. Freillch says this «ale Is more
Or less an anniversary, sale to ex­press
their thanks to the people for
the grw\'th and success of the &toi^6
It-ts not-a question of-jffloe, which
•ft'Ul be the lowest possible on every
Item in the'st6T^,'^1iutr-lt-te only &
question of "getting the laigest' num-
THE STORE OF MIRACLE VALUES!
rrepen
,
rf
W'
m
Success Crowning
Chamber of .
CoiniirBerce briye
^ e biggest menibershlp <trlve In
the Mst^jyitit the BWepart Oham-
• ber of-CQniniei<ce.iisa,be.en:UluIer^
' way during t l i e l a ^ . month with, a
, Boal. of 400 m e n t i s sind total dues
cjsceedins $40,000.
: llie last .report JfQoi EEOcutlve
' Secretary DontUd Q. McLaroi Indl^
x ^ d the-halfway", m^tc of the drive
; -ttaa been reachiMl EuocessJIadlly aJad
(liat;:cqnfUen(»;ruins I]tleh:^tbd|^_the
' 'goals ol tile campaign' ifltiiaately
' wUl be .achieved.'',
: 'Ope'of the' fiaest geetun^ d sap'
'fKBt given the d|1ve ^tofxlli^xt^
\ vas. a lunoheoa Friday, Juiu t a t
'.- wiiich Oity Jibitioanla, fompis. .ojrf
1 'cbi^tia^^ieader and''iirbpriebv- of
i ijjz.; /C'oiittouid.oit Foge -ii- ^•i^^
• ? ; • • • • • ; . . • • ; •'• y \ • ; - ;
e^fciSill-
1
ber of people to.thls July.sate which:
is one of the biggest evento In the
History of the store "^andTwiinlst
the entire mouth. Selling'ijlone Is
not suaicient, says3!i£r,' FrelUch .'. .
to Insure the oustomel-s invest­ment
after he pays for* the Iteni Is
the secret;-; This they flo_wlth ttielr
lemaxkBble a t t e n 11 *, n ,rto ryouft
wants in the i*tty or service, alter
you have taken the mercliandlse
home.
Mr. Preliich Is R rejldcnt trf Free-port,
Is married and has a twelve
year old son, a student In cheJB'ce-iwrt
High School. His wile, Ethel
^eltlch, Is K'eQ knowa In social
activities in town eLnd--waQ d'and
secretary of Tile Knights'<)if"P}.tnJa8
In the State oftJevf-York,
Hoyol Home Appliance U. ,th9
"lily appliance store on Main Stre'ec
'n Precport to occupy the same
'.ore through, all these ye*rs and
L-( acknowledged as one.<5f the larg-
3t stores on fcong Island .of Its
tod. They have over ^ne htmdi'ed
>frlgeratora.lof .#ffereiit''eft?les ;in .
ii)e store at all times and a vltst
ttiy-.'-**' •wiWtag, lasfchlnes sn* ©»o • •
nil electric ranges, fi^eezers, kitch-m
sinks and cabin&ts, dlshwaali^,
i^d all the/major awjilanices; to '
i.ake virork at'hurac an effortless "
' easure lor the,, housewife.
la the television department, one '
jf the largest ol its^.klntl they fea- ;!
lure only standard " .well "known •
b.-ands such as HOA Victor, Du-iibjit,
ESmcrsoh, General Electric,
Lbignavox, and ottfer-leading makes
CO choose &om; •: ,.---,r.--r--.--.-
I . , •. '
in the small electrical househpld.
j department Koyol'features iwlxera
I tUastera; waffle irons, automatic cof-i
f'temakers,: clocks for' the kltcbeq
w bedroom'With-the alarm, Julceia^
rutlsseries^ etc, .__^ _.„.^i i*»^*-'