THE NASSAU POST: FREEPORT, H Y, THURSDAY, NOV.
QIh^Na00auP00t
THURSDAY, NOVEMBER, 12, 1»14
Pubiicibed Thursdays by
TUB NASSAU POST Pl Bl.lHIII^O COMPANY, 21!-2« South Grov« Street. Freeport. Nastau County. N.w York, Jnmi* E. 9ti:e». reoiilmn in the viilane of Krctpc-t. town nf Hemp •tead, eounty of Numu, itsU of N*w York, owner knd publiabe".
JAMES E. STILES, Editor
SUBSCRIPTION TERMS •
ONE YEAR 11.00
SIX MONTHS 50
THREE MONTHS 25
ai)vertis;ng rates on application
Entered u Second-clas> mmtter April I, lttl4. At Ul* in>tt ofHee at Kreeport, New York, un¬ der th* act of Marcb >. 18T».
All communication abould ba addraaaad to THE NASSAU POST. Main Office Freeport, L. L. N. Y
Branehea at Valley Stream, Lynbrook. Eaal Rockaway, Rockville Centre, Long Beach, Oeeer Siile. Baldwin. Merrick, Bellmora. Wan¬ tagh. Beaford, Uempstead and Mineola. Telephone 61 Kreeport
NOTICE TO THE PUBLIC Any erroneous reflection upon the character, (tanding or reputation of any person, firm or corporation which may appear in the columns of The Nassau Post, will be a'^dly corrected upon request at the main office, Mil¬ ler Building, 22-24 South Grove street, Freepart, L I., N. Y.
judgment, tbey are as inexpensive as a horse and carriage. The Isolation of the farm is broken, a source of pleasur*". health, and profit, a Wider horizon, is opened up.
12, 1914
I _!__
them their chance for their annual beTerages, that they do one good. It grand stomach ache. ig affirmed they strengthen the mus¬
cle; steady the nerves; clear the mind, give better vision and make
The foot and mouth disease is fel ported very prevalent. Many symp- Hul for careful people, much at this tons of it were displayed by the poU-' ^ore efficient one's work. In a word
pleasure Is offst'l by the hogs of th^ ticians during the fall campaign
road. In many rases, the trouble is i ^
liquor. To many persons, the swift; Having recently paid a gasoline bill panorama of naturR, the thrill of the for a hundred, many wealthy citizens flying car, are nothing, unless they tfoi that they should not be expected can stop and swap a set of highballs. | to chip in a dollar for the Red Cross Well travelled roads are Infested \ work.
with a tribe of daredevils, who ought! .
not to steer any more dangerous ve¬ hicle than a plough. They think of a county highway as a race track, where they can show off their spectacular driving before the eyes of admiring rustics.
The women have evidently con¬ vinced Montana and Nevada that suf¬ frage would not imperil the quality of apple pie.
('onsidering the high cost of gaso¬ line, rui)bpr tires, and teachers of modern dancing, th^re are widespread complaints of a hard winter roming.
Great indignation is expressed at the rfisull of the elections by the men who wore too busy to go to the polls and vote.
Although bribery is eliminated by
the Australian ballot, many citizens
I were duly compensated for taking
! their valuable time to go and. vote. ^
The Congre.ssnien are now at homt preparing for their winter's work by getting acquainted with the candidates for the various olllces.
The other day a man wrote a letter urging the public to be economical during tho war, and then telephoned for aa automobile to take him down to the newspaper office to get It print¬ ed.
It takes some election ofllcers a week or ten days to get their returns In, and even then they probably wor¬ ry for fear that they counted wrong.
Funny Business ir. Advertising A business man said tbe other day, tliat he would like to spend some money advertising, if he could write the bright copy that Is put out by eome ad writers. He seemed to think one must be a professional funny man. On the contrary, the whole trend of thought among advertising experts Is against funny business, freak ano Btartllng ideas. Here and there some genius, by the pure whimsicality of hlB fun, may be able to attract spe¬ cial attention to his space. But for every one man who wins on that game, there are flfty who /o not get satisfactory results.
Bxperls to-day emphasize the idea that advertising ehould go to the Tery heart of a proposition, ana should use only arguments appealing to the economic desires of the read¬ ing public. The consuming public simply wants to know what merch¬ ants have tbe best goods, show the most enterprise, and are willing to eell tor the lowest prices. Facts like these are so simple, that any man who ean apeak the Engliah language can write an effective advertisement.
After fleeing the fox trot as it Is danced by many people, one wonders why they didn't call it tbe ox trot
After elections, the politicians In¬ quire around to find out how much ot the swag the thieTes and robbers ol the other side are willing to gire up.
Inquiry Is made as to what has be¬ come of the thrifty woman who used to roll paper lamp-llghters In order to ¦aye matches. Well, just now she Is economizing by buying one of those fancy china lamps offered at a sacrl flee sale for only $11.98.
There Is a growing dissatisfaction among the politicians that they can no longer tell a man's politics by flnd¬ lng out how his father voted.
Stopping the Road Hogi
The wife of an automobile owi^er eaid a few da-ys ago, that she dH, not enjoy driving behind her husband as well as she used to when machines were less numerous. He Is a careful, prudent man, who runs at moderate speed.
"If you turn out and give the other machlre a good wide berth." the lady went on, "the other fellow usually keeps right along In the middle of tbe road."
This Is 80 Irritating that many men ¦win not turn until the last possible moment. Then a slight miscalcula¬ tion, and all hands are In the ditch.
Automobiles have this year reached the point where if handled with some
The Pretty Girl We are prone to her worship. This sentiment, started in some one direc¬ tion, runs its course like the measles. For the last decade tn this couulry it la.'* been "The Pretty Girl." Not but what this Important element in the for.servalion of the ,=peeies Is entitled to a lot of love, I'.dmiratlon and praise, but good things can be overdone.
If one glances over our Illustrated magazines and papers, notices our moiumients, even our pictures of great industries, ho would certainly get the idea that the pretty girl was running I al! mundane things. She is pictured las handling mighty engines of hun- I (Ire.is of horse power with one tiny ! hand. She is running racing machines in death dealing competitions, guiding flying machines that are pictured as doing, dare-devil stunts, .she is on every cover everywhere, in all sorts of poses, ever smiling, ever self-con¬ scious, ever posing for effect.
Even on war monuments the maid¬ en is omnipresent. Of course hen she is a trifle more subdued, unless she is chosen to represent victory. Iiut the average soldier rather resents the Intrusion of women on the fleld of hattie or the envoiroment of war. An old veteran looking at St. Gauden's statue of General Sherman at the Plaza entrance to Central Park re¬ marked, "Uncle Billy is great, the boss ia flne, but what is that there woman running on ahead of Uncle Billy with that feather duster in her hand for?"
It seems illogical to picture a pretty young girl doing physical feats that would tax the strength of a horse. Why should she be 8>Tnbolized as Justice when, psychologically, she knows nor cares little or nothing for that sentiment? Why picture her as leading a vast army to battle, when we know that an innocent mouse would send her skurrylng for the nearest chair?
Of course all this is a sort of fad and win correct Itself with time. In the meanwhile it works harm. The boy Is quite as essential in the gener¬ al economy of Nature as the girl. He Is generally ignored and ptished to one side unless service is desired, when he is In immediate demand.
Of course, nothing of this refers to the fact of young women taking Important and responsible positions In the sodal and business world. It has no reference to the earnest, hon¬ est women seeking equal suffrage. It Is simply to point out the danger to the girl herself. It gives her an ex¬ aggerated ego. She gets an undue sens of her own importance and place. The result Is she does foolish. Im¬ proper things simply because she knows no better. She takes the reins in her own slender hands and at¬ tempts to guide steeds that tax all the energy and power of the trained man of he world. "Then when she ^Ups, when she heats her head against a stone wall, when she grows wild wilh love, hate, jealousy, and com¬ mits crimes that means the most severe penalty of the law, we blame her for these infringements when so¬ ciety itself is largely to blame, from the undue laudation that this article has attempted to point out.
The Cott of Advertising Who pays the cost of advertising? The Bureau of Corporations of the I'nited SUtes is Investigating the subject of the value of advertising, and trying to determine how far it is economically profitable, and whether it costs the public anything. It will no doubt be found that money ju¬ diciously spent In advertising reduces the cost of getting the goods to the consumer.
The highest selling costs are founo in the store where sales are slow. When a merchant doubles sales, 1d> letting the public Know about his goods, he usually adds but very little to the expense for sales force. The overhead expenses, such as taxes, in¬ surance, heat, light, and rent, are in¬ creased but little, if any. Consequent¬ ly the charge that has to be made to each article to pay clerk hire and overhead expense i.s reduced. A mer¬ chant can afford to sell for less mon¬ ey, meanwhile making a larger profit for himself.
Advertising performs all that could be accomplished by house to house solicitation and al a far less cost. It visits a hundred homes and talks to the inmates thereof, while a solicitor could enter but ohe. Advertising is not an extra charge added to the cost of the goods. It is simply a part of the normal selling expense, re¬ ducing the cost of the sales force.
The elections are over, but no one has ventured to express the opinion that the politicians would now go to work.
Not all of the hunters can get any game, but many of them are able to hit the farmer's cows.
The many war poems being printed hy the newspapers is another sign of the number of people who are out of work.
A Time for Charity
People interested in charitable work say there will be many appeals for help during the coming winter. Busi¬ ness has been very spotty. It is fev¬ erish in towns that supply anything usable by soldiers, flat in others. The fact tiiat men working on army blank¬ ets are getting time and a half for overtime, does not help the worker who is thrown out of a job because of the shutting up of German trade.
With hunger abroad, lavish expen¬ ditures for luxuries appear more than ever heartless. It is true that hun¬ dreds of dollars spent on flowers or fancy ices for some Croesus banquet may put money In circulation and give employment. Also they would put just as much money in circulation. If they were devoted to buying flour and fuel for destitute people. And the thought of the gift would be a lasting satisfaction.
WILFUL EXCISE LAW
VIOLATIONS PRODUCTIVE OF MASTER SERMON
(Continued from Page 1) sociability they claim. Oh, yes, they
There are quite a number of people who would be willing to do their Christmas shopping now, provided the merchants would gl^e them credit un¬ til after Christmas.
The young folks can hardly wait an til ThanksgriTlng dinner shall glre
do things.
But now, after all, harw about it? Does the business make good? What Is the last word science has to say about the goods^ According to these distinguished and many of them world famous scientists, alcoholic beverages do not strengthen the muscles, do not. In the long run, steady the nerves, do not give better vision.
But leaving the scientists, what about contract men and every day ex¬ periences In business and elsewhere? Wlhat about our manufacturing com¬ panies? Do they flnd that the habitu¬ al users of the goods put up by the saloons, make better men to handle Intricate machinery? What about our transportation companies? Are our railroads engaging men who patronize saloons, to take care of their freight and passenger trains? Do we, a moth¬ er or father, want to trust ourselves In a swift moving express to the con¬ duct of a drunken engineer? that In the days to come, yith appe¬ tites aflame, they may become custom¬ ers of the saloons and swell the busi¬ ness profits of that institution.
It is. one ot the stock arguments of the dealers and the users of alcoholic
It Is claimed that they refresh ana Invigorate and in eveiy way is a ben¬ ediction. Nothing negative about the claims of the liquor dealers. There goods are food they say; they promote
What do our educational Institu¬ tions say; are the bright young fel¬ lows who come to our colle|!«8 auu who, In spite of church affiliations which many of them sustain, are led away to patronize the saloon.
What about our soldiers? The great military leaders, j[bait do they say about this matter? WTiat about our naval exiperts, the men who are plan¬ ning the great battleships, that guard the .shores and their native land?
And now about the religious life. Are the men who patronize the sa¬ loon clearer in their perception of what Is right?
What is the story of our poor house? Our Insane asylums, our homes for the imbeciles? There Is charged up against the saloons and the goods which the saloon furnishes a tremendous proportion of the pov- j erty, the insanity, the imbecility in I every county.
There are Ijig-hearted men in the saloon busin>ss, men who seem to desire respectability, in fact, as well as name. Men who apparently desire to be law abiding, but a law abiding saloon keeper who does not sell to minors, who will not sell to a man who is Intoxicated, who closes on time every nisiht and does not keep open on .Sunday, who will not harbor lewd men and women; this man can¬ not run a salcjo:} with any large euc- cess In these days.
As a matter of fact, w;hich ever way we turn and whatever the source of our trustworthy informa¬ tion concerning the goods furnished by the saloon taen or concerning the effects of the indi^fidual use of these goods, there is but one verdict and It Is this: The business is demoralizing and a curse. How lon^ will men, those who want to be decent; how long will our community, who covel the best things for the people, per¬ mit them to remain in the business?
JOHN M. SIMPSON
Expert Machinist
Engine Installing and Re¬ pairing. Marine Work a
Specialty Lawn Mowers, Skears, Sick¬ les Groqnd, Bicyles, Locks, Engines Rcpared
Maia St. Hcali << Fi<i|(it River
Telephone
A. G. Nock
Practical Lawn Mower Sharpner, Knives, and Scis¬ sors Ground and Sharpen¬ ed, Saws Filed and Tools Ground
All Kindt Keyt Made k Loclti Repaired
Residence
22 Colonial Ave Tel. 936 W
Office
25'/2 Pine St. Freeport
Silberman and Brown
MILLINERY IMPORTERS
92 Flatbush Avenue Brooklyn, N. Y.
Branch 694 Nostrand Avenue
Pettit & Hedges, Inc.
QUALITY CASH GROCERS 28 Merrick Road
ffTe^ ^
10 cent package White Ro»« lea to anyone pre.ent- ing thU advertitement in Ihe store
SUGAR AT 6 CENTS A -POUND
20 Stamps W. R. Coffee 20 Stamps W. R. Tea .
....35c ....30c 15 Stamps W. R. Catsup ...25c
15 Stamps W. R. Vanilla 2."c
15 Stamps P. & H. Bak¬ ing I'owder 20c
13 Stamps Armour's Grape
Juice 26c
15 Stamps Health Brand
Smoked Beef 25c
7 Babbitts Soap 25c
3 Babbitts Potash of Lye 23c
6 Biibbitts Cleanser 25o
FREE—Kitchen Reminder with every 25 cent pur¬ chase of Babbitt's Goods
Drop in for our Weekly Circular
We make no deliveries so drop in and
look over our prices WE GIVE S. & H. TRADING STAMPS
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While in Mineola
stop at
HENRY C. KRAMER'S
Hotel Nassau
Where you will meet your Friends
The Baldwin Garage and Salesroom
JOSEPH L. SCHIFFMACHER, Proprietor
Most Complete and Efficient on Loig Island
All kinds of supplies and sundries, tires and tubes, vulcanizing, batteries recharged, overhauling
Elxperienced Efficient Economy Elxperts
Excellent Storage Facilities
Good Citzen^p
ThU Nation could better afford to part with Ita Army, Ita Narr. Ita Military Science, than to have en abatement of one per cent from the regard which people entertain for their home town, their reaped for their local laws—their quick submission to ordar, and their love ot bome.
In losing our military power, we would lose some visible condi¬ tions tbat represent strength—conditions that could be replenished by taxation, better than losing a sm-iU percent, of local pride, local re¬ spect, local reverence for the home town. We would part with forces Inherited from passed ages, In strength more subtle, more necessary, more Important than guns or ammunition.
The tuccesa of a cily or village depends much on the men behind It.
The coarse of an inland rioer, the geographical location of a town, may have aome influence, bat a dozen energetic, live, progressioe indrviduaU are worth all the muddy riotn, Ihe inland locations in the county.
Men are ehal make ^ur villages, and homes are what mal(e men
NASSAU & SUFFOLK LIGHTING CO.
George MacDonald, President.
Eat Quality Home Made I j R E A 1>
Made of the Purest and
Best Materials Obtainable
IT COSTS YOU NO MORE IHAN Ol HF.R BREAD
QUALITY BAKERY
Cor. Grove St. and Olive Blvd. FREEPORT
Telephone 402-R
The Reefer Suit
The most called for mem¬ ber of our entire line of Boy*s Suits is the Boy's Reefer Suit. This suit meets every requirement —SkrhooU Play or Dress.
Beautiful new coloring! in Scotches, Cheviots, Tweees, Worsteds, &c. &c. The toiloring is of double strength where there's Strain.
WE BELIEVE that this U THE STORE for Boys' Clothing and YOU'LL BE LIEVE it too, if you drop in for a look.
Barasdh's Dep't Store
THE CLOTHIERS
65 So. Main Street FREEPORT, L. I.
TELEPHONE 392.J
East Rockaway ^ost Otlice
After thiriy-Kix years as postm,* tress of the IOast Rocitaway Post Of¬ llce, Mi.s.H Francis Hewlitt, deecend- ant of one of the oldest families on Long Island, has decided to relinquish her post. Miss Hewlett beciime as¬ sistant to her father, Robert T. Hew¬ litt, 7;ho was postmaster In 1878. Up¬ on his death thirty-four yeara ago, she
a.'f.sumcd entire charge of the olllce.
Her grandfather, Peter TItus, one of thf famous Titus family of northern Long Island, went fo iOast Uockaway in 1800, and located near the scene of tbe present post office. Ills son, Ro¬ bert, M1b8 Hewlitt's father, is aaid to hav« amassed a conniderable fortune out of the farm land and the atove business.
